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On the face of it, providing outpatient healthcare in Eastern Europe paid for by the public sector should be a huge opportunity. It is a huge market and one which often doesn’t provide a particularly good service.
On the face of it, providing outpatient healthcare in Eastern Europe paid for by the public sector should be a huge opportunity. It is a huge market and one which often doesn’t provide a particularly good service. As one private equity investor put it to us: “why battle it out in the private sector which covers maybe 5-7% of the market, when you could be addressing the 90% plus of the population who can’t afford it.”
And unlike the private outpatient market the public outpatient market is unconsolidated. Take Poland. Medicover and Luxmed dominate the private Polish outpatient market and the top players in Romania also enjoy significant marketshare. Yet no one in the public market is likely to have more than 1% of marketshare.
Demand should be high. Public sector patients often have to wait hours in unpleasant surroundings. Good telephone reservation systems coupled to nice waiting rooms and longer opening hours are big draws for many.
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