The reports recently released by TPI and PricewaterhouseCoopers looking at the ongoing growth in demand for outsourced services, and the shift in the geographical source of that demand, demonstrate yet again the invaluable role played by outsourcing in the development of the global business landscape. But they also demonstrate that as outsourcing continues its forward march, providers are faced with key decisions in terms of how, and where, to concentrate their expansionist efforts in the years ahead - decisions which will set the boundaries not merely for future competition among providers, but for the kind of terms available to organizations looking to procure services.
Effectively, providers looking for new sources of revenue have two primary options open to them: diversifying in order to increase the scope and scale of the work they already provide for existing clients; and attracting new clients.
