A new study finds a shocking 12% of people have replied to spam because they’re interested in the product or service. Seriously. Which makes me wonder--do some of you respond to those unsolicited offers for “Romanian PHP, Java, ASP, & .NET Software Outsourcing” I regularly get in my e-mail box?
I save some of these e-mail messages, because in the back of my mind I’ve thought there might be a story in finding out if this works, if IT pros trust their IT services work to companies they meet through mass e-mail solicitations. Logically I know some number must buy to justify the practice, but I just haven’t really believed it.
