Every once in a while this industry produces a decision that is so genuinely sensible that you feel like cracking open a packet of dark chocolate digestive biscuits in celebration. Even if the need for that decision to be taken had been so blindingly obvious for such a long time that contemplating it has actually made you a bit blind, causing you to buy milk chocolate digestives by mistake, leading to a series of tiny but crushing disappointments with every bite you take.
The Informer refers, of course, to the announcement this week that the European handset community is to standardise the jack on mobile phone chargers, ending the need for a new one to be issued with every handset. This is great news for the environment, because the need to manufacture more chargers will be negated, and packaging can be reduced. And it’s great news for customers, who won’t have to pay extra for the charger (and for that one guy in the office that comes by every now and again saying: “Has anyone got a Sendo charger?” to which somebody replies: “Of course not. You’re the only person in the southern half of this country who has a Sendo phone”).
