The phrase 2.0 has been bandied about since 2004 and it has become the de facto appendage to make a service offering slick, cool, hyped and worthy of attention of media and venture capitalists. But what does 2.0 mean? What is this new wave or generation or model of outsourcing all about?
First a quick recap of what various players mean when they use the phrase:
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-- Outsourcing Institute's Frank Casale uses 2.0 to indicate a new way to buy, sell and manage outsourcing relationships which involves greater collaboration, collective wisdom, better communication among virtual teams and greater access to information.
-- Wipro talks about 2.0 being about strategic impact, mature relationships, multi-sourcing, risk-reward sharing and a joint approach instead of a typical client/vendor relationship.