Outsourcing ad production to overseas firms is picking up steam as cash-strapped newspapers look for ways to control costs.
More than 100 U.S. newspapers are already relying on overseas providers to produce ads and other materials and that number could easily double in the next 12 months, vendors say.
The lure: the chance for publishers to lop off as much as 40 percent from ad production budgets as they exploit the lower costs associated with compensating workers in India, The Philippines and other overseas countries.
