|
All businesses today have to focus on core processes. For most of them the list is not only short but fairly standard:
All businesses today have to focus on core processes. For most of them the list is not only short but fairly standard: product development, activities around selling and route to market, and supply chain. Relinquishing control of core processes is not a decision that is taken lightly.
At the same time it is becoming increasingly difficult for companies to maintain expertise in all these areas. There is a global 'war for talent' underway with the best people understandably preferring employers that can offer the greatest opportunities in their chosen field. The world is increasingly complex, too, with product sourcing across continents and an ever burgeoning raft of regulations to cope with.
To remain an expert in all core processes becomes increasingly difficult. Few organisations would contemplate giving up product development - that generally is their key differentiator. It is the same with sales and marketing - brand image and compliance are increasingly important.
|
