Taking a cue from last week, let us look into a phenomenon of outsourcing that has taken it to the next level.
For most of us, this means the call centres brimming with youngsters, taking care of customer service for a client sitting several time zones apart. This word has another connotation to it, which is equity research or knowledge process outsourcing (KPO), which is still in its nascent stages.
What is KPO
The work entails doing equity research for overseas investment banks, research houses, consultancies and other financial institutions. The range of services covered by KPO includes intellectual property creation such as patent research, data mining, database creation and updating and analytical services such as equity research, competitive intelligence preparation of company profiles, industry reports and financial modelling.
