Programmers and engineers again have the advantage when it comes to global hiring, as the transition to digital makes everyone from cellular providers to movie studios expand their technology operations.
Executives speaking at the Reuters Global Technology, Media and Telecoms Summit in New York this week said they were looking primarily for software expertise, as well as digital advertising knowledge, sales reps and call center staff.
A move to outsource technology work to lower-wage countries such as India and China has grabbed headlines for years. But many speakers said they were expanding hiring in the United States and Europe to help support the next stage of Internet entertainment and commerce, sometimes called "Web 2.0."