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IT giants like IBM, Infosys, Wipro and WNS -- providing offshore services from India to clients in the developed part of the world -- have got a new rival on the fast expanding BPO landscape.
More importantly, the new challenger is not some thousand-employees strong Business Process Outsourcing firm, but individuals who could be sitting anywhere alone before their personal computer, but have before them an addressable market worth over 20 billion dollars in the US alone.
While outsourcing of services by medium and large-size companies from the US and Europe to low-cost countries like India has been going on for a decade now, the new trend in this space to watch out for is Person-to-Person Offshoring (PPO), says global research and analytics firm Evalueserve.
PPO consists of services that can be offshored to individual professionals by entrepreneurs seeking to bootstrap their business and can be utilised by anyone with the technology advances and growth of internet in today's world.
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