The world became used to globalisation in manufacturing a long time ago. Container ships and airfreight planes shift products all across the world everyday, from factory to customer in a complex dance of logistics that spans the world.
Take Apple. When you open the box on that beautiful new Apple computer the first words emblazoned on the wrapping paper are 'Designed by Apple in California', yet hidden away on the bottom of the box is the innocuous statement 'Assembled in China'. Apple can't hope to compete with other technology equipment manufacturers with a production line in the developed West.
Yet the Apple product is highly differentiated. It is a niche product. Most people still buy a PC that operates using Microsoft Windows - most corporate environments still function on the PC platform.
