On one hand, market saturation, retailer consolidation, and increasingly specialised consumer preferences have slowed growth and made it more important than ever before to be first to market with customer-relevant products. On the other hand, increasing retailer power, customer price sensitivity and mounting supply-chain complexity are exacerbating cost pressures and distracting management from its core mission.
The reality is that outsourcing isn't just a way to cut expenses. It is also a way to better run your business and improve efficiency. The benefits of outsourcing can literally turn a consumer goods company's outlook around if implemented properly.
