"In order to prepare for this moment, our company started a complex programme, called "Getting ready for Europe" two years ago, whose role is to analyse each department and all company activities against the European practice," stated Alexandra Gatej, chairman of Unilever South-Central Europe (USCE). One result of the new strategy was the outsourcing of logistic and transport services, according to Alexandra Gatej, 40, who has been in charge of USCE's business since November 2005.
