Among the companies in the US that offer cross-cultural training, however, this figure was marginally lower at 60 per cent.
Accenture questioned the executives on the main factors causing problems in the outsourcing relationship and the vast majority pointed to different communication styles between onshore and offshore workers.
Around half also cited different approaches to completing tasks while a significant number had encountered different attitudes towards conflict and decision-making.
Kris Wadia, a senior executive with Accenture, said: "The soft issues, particularly cross-cultural communication, will continue to present the main challenges to realising global sourcing’s full potential for the foreseeable future."
