Cultural differences are one of the biggest reasons why offshore outsourcing deals fail or run into problems, according to new research.
In an Accenture study, two-thirds of 200 US business executives said that miscommunication arising from cultural differences has caused problems when outsourcing offshore.
Different communication styles was identified as the key factor causing problems between onshore and offshore workers by over three-quarters (76 per cent) of the managers questioned.
Different approaches to completing tasks, different attitudes toward conflict and different decision-making styles were cited as the other main cultural factors that frequently cause upsets when managing an offshore outsourcing relationship.
