Over the next four years, the number of players will almost halve, as domestic companies will reposition themselves so as not to directly compete with products coming from Asia. Wages in the industry will triple, getting to 300-400 euros per month.
In Romania, companies such as Zara, Christian Lacroix, Escada, Lacoste, Sonya Rykiel, Dolce & Gabbana or H&M have contracted out production. Romania, which used to be highly appealing for European fashion houses owing to its cheap labour force and low-price raw materials, might soon find itself deserted for Asia.
