"Companies across North America and Europe should waste no time in investigating offshore opportunities in Africa & the Middle East," says Datamonitor’s Peter Ryan. "There’s treasure to be mined and some of the world’s biggest names are already down there and digging."
Microsoft, Oracle, Intel, General Motors, British American Tobacco (BAT), Vodafone and Pfizer are just a handful of the global super-brands that have established sizeable operations in the region to serve both pan-regional and home markets. The time is ripe for further investigation and this year’s Offshore Customer Management International Conference is the ideal opportunity.
